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Employer · HS Ukraine

Media Brands, Made Live.

Within the HS Ukraine portfolio, Daria coordinated brand events, partners, vendors, budgets and project closeouts. In parallel, she handled operational responsibilities for online magazine sales.

Role: Marketing Manager · concurrently Project Manager, Online Magazine Sales
Period: 01/2019–12/2020
Disciplines: Event Marketing · Partner & Vendor Coordination · Budgeting · PR / Editorial Content · Website Optimization

Context

HS Ukraine translated publishing brands including ELLE, Cosmopolitan, Harper's Bazaar and ELLE Decoration into live formats. The marketing team delivered approx. 40 brand events per year, with Daria contributing as an organizer and project coordinator.

Formats shown in the portfolio include the ELLE Digital Party, ELLE Active Forum, Cosmopolitan 20 Years, a BALMAIN boutique opening and Harper's Bazaar Best Dressed.

My contribution

Daria’s responsibilities included event organization, partner research and negotiations, partner proposals, project budgets, vendor briefs and coordination, PR articles, presentations, reporting and project closeout.

From April 2019, she also supported online magazine sales through website inquiries, ordering and delivery processes, reporting, and website and landing-page optimization.

What I did

The work, in practice.

01
Helped organize events for HS Ukraine publishing brands.
02
Researched partners, created proposals and presentations, and supported negotiations.
03
Coordinated project budgets, vendor briefs and project closeout.
04
Supported online magazine sales and the related website, ordering and delivery processes.

approx. 40Brand events delivered annually by the HS Ukraine marketing team · Daria’s contribution: organization and project coordination

ELLE Active Forum in Kyiv — event video by ELLE Ukraine.

ELLE Digital Party 2019 — event video by ELLE Ukraine.

ELLE Style Awards 2019 — report published by ELLE Ukraine.

ELLE Decoration International Design Awards stage.

ELLE Decoration magazines arranged as an editorial display.

Guest taking part in an ELLE Decoration event activation.

DJ performing at the ELLE Digital Party.

Speaker on the ELLE Digital Party stage.

Concert performance under red light at an ELLE event.

Group portrait at the ELLE Active Forum.

Daria Kornieva at an ELLE Active Forum event.

Daria Kornieva speaking with an attendee at the ELLE Active Forum.

Cosmopolitan anniversary celebration around a branded cake.

Confetti moment during a Cosmopolitan celebration.

White flowers and a Balmain publication styled on an event table.

Guest portrait at a beauty-brand event.

Editorial fashion portrait produced for a media-brand context.

Guests gathered in a softly lit beauty-event room.

Guest arrival area outside an evening brand event.

Speaker presenting on an ELLE event stage.

Guest portrait at the ELLE Style Awards.

ELLE team member in an event lounge setting.

Guest photographing an editorial campaign touchpoint.

Candid guest moment in a crowded event setting.

Event host posing in front of an ELLE display.

Second portrait of the event host in front of the ELLE display.

Recruiter takeaway

Daria helps turn editorial brands into live experiences while coordinating the operational layers behind them: partners, vendors, budgets, documentation and digital sales touchpoints.